How can you promote and sell your products if you don't know the history, storytelling, and branding behind them? Directed by the Customer Marketing team in Diageo - Colombia, this project consisted of the design of product cards with the main features and facts about each of them. One brand was selected every week and the card sent on within a Whatsapp group. By the end of the week, team members answered a short test about it in order to gain points (one correct answer meant one point). At the end of the month, the person with the most number of points would be the winner of a bottle of one Diageo brands.